About the Resource Person

Dr Chirag Malik:  is a distinguished academician and researcher currently serving as an Associate Professor at BML Munjal University. With a career spanning over 25 years, he possesses a unique blend of corporate and academic expertise, having held significant roles at institutions like ICFAI Business School and companies such as Biocon Ltd. He holds a Ph.D. in Management and specializes in high-impact fields including Data Science, Business Analytics, and Machine Learning. Beyond the classroom, Dr. Malik is a prolific researcher whose work focuses on the intersection of sustainability and predictive modeling, contributing valuable insights to the evolution of modern marketing and business intelligence.

Dr Sahni has extensive experience in using and teaching LR methods and various data analysis softwares and has conducted more than 80+ FDP's and trained more than 5000 scholars in last 5 years. With a wealth of experience in leveraging LR methodologies and qualitative and quantitative research , she has published papers in International Journal of Consumer Services (A),  Tourism Recreation Research (A), Journal of Consumer Affairs (A), Journal of Economic Surveys (A) , 2 in Acta psychologica (A) , Benchmarking (B), and many more. She is well versed with various research tools, such as MAXQDA, NVIVO, AMOS, SPSS, Smart PLS, Bibexcel, Gephi, Vosviewer etc.

Schedule and the Content (for 7

Day 1: Demystifying Basic SEM Concepts, Reflective and Formative constructs, LOC and HOC, Dimension Identification and item generation ,Dimension Table, CVI, Calculation and assessment of I-CVI, S-CVI (S-CVI/UA, S-CVI/Ave) Modified Kappa (k*)

Day 2: LOC, HOC, Evaluation of Latent factor Structure; Common Method Bias; Marker Variable Analysis; EFA, CFA, Sacle testing- Nomological Validity

Day 3: Mediation and Moderation- Interaction effect ,(MGA) and MICOM, Categorical Moderator, Interaction Effect, Moderated mediation

Day 5: Endogeneity, Robustness Checks - Unobserved Heterogeneity (FIMIX, PLS-POS), Nonlinear effects, Endogeneity (Gaussian Copula)

Day 6: Fuzzy set Qualitative Comparative Analysis (fsQCA).