Course Overview

This course equips business professionals and entrepreneurs with practical knowledge to harness Artificial Intelligence for innovation, decision-making, and competitive advantage. It covers AI-driven tools for market research, customer insights, operations, product development, and business model innovation—empowering participants to apply AI strategically and responsibly in their ventures.

Learning Outcomes

• Understand the fundamentals of AI applications in business.
• Use AI for market research, competitor analysis, and trend forecasting.
• Leverage AI-driven tools for customer segmentation, personalization, and sentiment analysis.
• Apply AI in sales forecasting, demand prediction, and pricing strategies.
• Explore AI applications in product development and innovation pipelines.
• Enhance marketing campaigns with AI-powered content generation, targeting, and analytics.
• Understand the foundations of personal branding and why it matters in today’s digital-first world.
• Implement AI for workflow automation, process optimization, and supply chain efficiency.
• Use AI tools to analyze personal brand positioning and optimize digital presence.
• Craft effective CVs, bios, research statements, and professional portfolios.
• Use AI for financial forecasting, investment insights, and risk management.
• Understand AI ethics, data privacy, and responsible business adoption.
• Leverage AI strategically for scaling startups, driving innovation, and sustaining long-term growth.

Tools & Resources

ChatGPT, Mid Journey (for creative assets), Jasper AI, Copy.ai, Tableau, Power BI with AI plugins, Monkey Learn (text analysis), HubSpot AI, Salesforce Einstein, SEMrush AI, Google Cloud AI, AWS AI/ML, and custom AI chatbots.